You probably already know there are only three ways to grow your business.

Get more customers
Increase the per sale profit margin
Increase the purchase frequency of existing customers

Getting new customers is always a challenge. Increasing profit margins can be done any number of ways with upsells, point of purchase displays, extended warranties, coupons, discounts, etc…
Increasing the purchase frequency is something can be handled with frequent mailings of new and exciting offerings, scheduling followup services in advance, memberships, cross promotions etc…
But how do you get new customers? Here are five ideas to add …

Here’s another video to help you get more familiar with using WordPress. This is the last in this series unless someone writes in and requests another one.
Sorry…I tried to keep this from being to boring but…It just isn’t that fun sitting at your computer watching some guy give you a tutorial.
I hope this tutorial encourages you to play around with WordPress because it can be a lot of fun. If you do decide to make changes to your themes just make sure you have a backup copy of the original …

If you are doing any kind of development or playing around with the look of your sites the Firefox Web Developer Addon is a must have and here’s why…
Have you ever seen a site with a cool looking background image and wanted to make it your own? With the Web Developer Addon one of the features is the ability to view all of the images in a document neatly displayed in rows with the paths to their location. So, it’s easy to find that background image drag it off to …

Okay, if you aren’t using WordPress for your websites you are making things harder than they have to be. Wordpress is officially a blogging engine. But really Wordpress is a tool that lets you create whole websites on the fly.
Some people call WordPress a light content management system (CMS) but it can really be extended far beyond what most people would consider a light CMS. I have used all kinds of CMS over the years including Joomla, Mambo, Drupal, AlstraSoft, SocialEngine, Boonex Dolphin, and many more and as far as …

This is the final installment in the review of WL Marketing’s directory submission service.
I signed up for the 2000 directory submission package spread over four weeks. The service was only $105. I thought regardless of the outcome, submitting to 2000 directories over four weeks is more than I am willing to do for $100 bucks, so why not.  I felt for  a while that it was a complete waste of money but perhaps I didn’t give the service enough time.
I still question the quality of the links and directories my …

I am going to be honest, pay per click advertising(PPC) can be downright frustrating. It seems like most times I use PPC I end up getting killed. The reason I am thinking this way at the moment because this was a particularly expensive week for me using PPC to no avail.
The late Gary Halbert, copywriter and direct marketing maven was once quoted as saying something to the effect of “whatever business you think you are in you’re wrong. You are in the business of arithmetic.” And of course, after thinking …

To be  fair about things I gave WLMarketing the benefit of the doubt. I asked them the following question:
“By now, you have reportedly submitted my site to several hundred directories. Some of them have accepted the site and some have not.
However, when I type in link:www.entrepreneurssuccessjournal.com in the google toolbar I get the following message:
Your search - link:www.entrepreneurssuccessjournal.com - did not match any documents.
I cannot find even one other link to my site from any of the work you claim to have done. Additionally, I have seen absolutely no change …

About a month or so ago I thought I would conduct an experiment to see if the directory submission service offered by WLMarketing would improve my page rank, traffic, or backlinks.
First of all, If you think I am going to give you a phony review with an affiliate link to WLMarketing you’re wrong. I’ll be honest, I would if I thought the service was of any real value but at this point I feel the $105 dollars I spent was a waste of money.
I signed up for the following …

There may be cases when you want to promote a legitimate product through Pay Per Click advertising and send visitors directly to the merchant’s sales page. In many cases this is prohibited by merchants even in cases where it is not Google has a one ad per domain rule.
In an effort to provide Google’s users with more relevant search results Google created a rule stating that they would show only one ad per search when multiple marketers were using the same display URL. Obviously, the effect this has for marketers …