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Coaching, Featured, Internet Marketing, Motivation »

[10 Mar 2010 | No Comment | %widget_views_most_viewed%]
How discovering what makes us tick can help with persuasion

My sister and her family came to visit from Ohio. They’re Catholics and very right wing. They live on a farm and have guns and shoot varmints.
They home-school their children and have a goat share where they sell shares of a goat in exchange for a certain amount of goat milk each month. They do this to get around a law prohibiting the sale of unpasturized milk.
My sister tells me with grim seriousness “Oh you don’t understand…Obama is a bad bad man…he’s not who you think he is. He’s not …

Coaching, Featured, Internet Marketing »

[15 Feb 2010 | No Comment | %widget_views_most_viewed%]
10 Tips for Nailing an Effective Communications Strategy

Effective communications strategy…do you have one?
In my former life as creative director we would always start with the defining project document known as the “Creative Brief.”
This document also known as a “Design Brief” , “Project Brief” , or “Marketing Brief” is crucial. It is the bare minimum requirement for any creative project and will always come in handy.
Here’s why a creative brief is important. The brief outlines the communications strategy and should be used as a beacon to direct company wide communications doctrine and critical to your brand.
Some of you …

Featured, Internet Marketing »

[10 Feb 2010 | 3 Comments | %widget_views_most_viewed%]
10 Ways to Get Greater Response from Your Website

This is a question I have been hearing a lot lately. How can I get more people to respond to my website? This is a good question and one I’m sure I’ll keep hearing until the internet goes away or I croak.
Much of it depends on the website. Take this site for instance. It’s like pulling teeth to get any of you readers to do anything. Why am I saying that? I’ll tell you.
About three or four posts ago I had a challenge (which is still open here) where I …