That’s right, you should test everything and make sure every advertisement you run has some key code. It’s really the only way to know if money you spend on advertising is well spent.

I am used to testing ads online, but it’s been a while since doing much offline advertising. Today however as I was mulling over what to write about a situation arose. I noticed my supply of business cards was getting low and I am getting ready to launch an offline campaign and thought it would be good to get some more.

Instead of going with the ones I used last time I decided to split test my new cards. I came up with a couple of different offers and layouts and will alternate them in the stacks.

To be honest, i don’t know why I never thought of split testing my business cards but it’s foolish not to. If we are going to run ads online, in print, radio, or TV we run tests. So…why not test your business cards too?

Also, I always put an offer on my advertisements. If I am paying money for ads I want my ads to be enticing. A business card is an ad just like any other. Why waste the space by just putting your name or business name? Most people don’t care anyway.  Give them some incentive to keep your card. You never know when someone will take you up on that 20% off coupon or free report offer.

We always talk about delivering value, so why not try and deliver a little value the next time you hand out your business card?

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