You probably already know there are only three ways to grow your business.

1. Get more customers
2. Increase the per sale profit margin
3. Increase the purchase frequency of existing customers

Getting new customers is always a challenge. Increasing profit margins can be done any number of ways with upsells, point of purchase displays, extended warranties, coupons, discounts, etc…

Increasing the purchase frequency is something can be handled with frequent mailings of new and exciting offerings, scheduling followup services in advance, memberships, cross promotions etc…

But how do you get new customers? Here are five ideas to add a few more people to your tribe.

1. One of the easiest ways to get new customers in the door is give something away for free. I know we’ve all opted in to someone’s list at one time or another for a free report, newsletter, etc…or tried a new restaurant because we got a buy-one-get-one-free coupon, or signed up for a free trial of some software. Giving things away just plain works.
2. Recruit a “Hype-Man” like Flavor-Flav. Don’t want to go with Flav? Here’s another idea. Do a launch. Build hype for a new product, tell your existing customers and ask them to spread the word. Offer coupons and prizes for referring people and…
3. Recruit affiliates - get other people to promote your product there are many applications available to setup and manage affiliate programs. One open source application available for this is Elitius. There are also a number of shopping carts that have affiliate management features built in including:
   • 1ShoppingCart
   • Mal’s Ecommerce
   • Ultracart
   • E-Junkie
   • Clickbank (digital products only).
4. Be a joiner. Join groups and attend (or sponsor)seminars and other events where your target market go. If you don’t feel like a joiner, send one of your staff or hire someone to represent you at these events.
5. Get the whole family involved. Jack Canfield and Mark Victor Hansen did this brilliantly with the “Chicken Soup for the Soul” series of books which includes nearly 100 books for every member of the family. They even have Chicken Soup books for twins. These guys are a great case study in effective marketing.

Here’s a challenge. I challenge you to add three ways you’ve brought new customers to you’re business. All those who take this challenge and comment will be given a FREE digital version of my book “No Bull Internet Marketing.” The winner of this challenge will get the FREE full version of my Online Profit Matrix course (a $100 value).  So go ahead and post your comments now.

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